Company: SparesCNX – Bringing Order To Inventory Chaos
B2B Marketing
Involved: Digital Marketing – Social Media, Content, Advertising (Internal & External)
Social Media – LinkedIn

Social Media Highlights

Advertising – LinkedIn
Planned content and worked closely with an in-house designer to create a LinkedIn Carousel which has garnered over 75+ likes, 1.03% ACTR and over 26,000 impressions

Advertising – Google Display
Planned content and worked with an in-house designer to create both responsive ads and static ad assets.

Advertising – Hong Kong Shipping Association (HKSOA)
Working with the HKSOA team, I secured advertising space and worked with the designer to plan on content and layout of the advertisement. There was a total of 3 different ad sizes with different messaging to appear across our partner’s website.

Advertising – Singapore Shipping Association
Working with the SSA team, secured advertising space on their e-newsletter “Waves” which was published in September 2021.
View here: WAVES – What’s on the Horizon Issue 71

Virtual Event – ABS NS User Conference 2021 (Partnership Announcement)
Co-ordinated with the ABS NS team to create a virtual booth for SparesCNX, organize a Meet & Greet virtual lounge for SparesCNX CEO to meet attendees. Worked closely with the Product & Video & Design team to create a video with the CEO explaining the features and benefits of our flagship product, PROPELLER. This video would be played during the partnership announcement section of the conference – https://youtu.be/a_3fXEVSZY0.

This lead to 4 booked demo meetings and 1 client keen on signing up for our pilot program.

Virtual Exhibitor Booth –

Product & Sales Landing Pages

Maintained the website and created product landing pages to generate leads. Also created landing pages for the Sales team when they reach out to potential clients to showcase our marketing collateral.